Our Approach

Our Three-Step Holistic Approach, guided by the principles of the circular economy… For the love of fashion, and love of people and the planet

1. Towards How We Design & Develop Our Products

What We do?

Only high-quality Sustainable Materials

Virtual Stitching the Look before cutting the materials

Innovations at every stage

Make Quality pieces that are built to last.

Stay away from overproduction.

Why We do What we do?

We are driven by innovations to cut down our wastage, we use virtual stitching to develop our designs virtually before making the physical piece. This helps in saving us our precious resources.

We offer our basics collections (Lease or shop) only through pre-books for a limited window of time and produce only what is demanded. This helps us from overutilisng our scarce resources and overproducing.

We use high-quality sustainable materials to make our products last longer, learn more about our materials here.

2. Towards How Our Products Are Used

What We do?

We offer our products in three ways which you can chose depending on your budget and needs: Either Rent for a short time use, Lease at a monthly price for 6 months or buy at full price and keep for as long as you would like.

Why We do What we do?

Because wearing the same outfit is a big no! no! in our social media life, we have shaped our brand in a way you don’t have to worry about running out of closet space ever again.

Buying an outfit for wearing only once is not only super expensive but also puts extreme pressure on our already struggling environment

Thus by a collaborative and ownership-free model we save your closet space, make sustainable fashion more affordable, and save our planet.

3. Towards Managing the End of Life Our Products

What We do?

We responsibly upcycle or recycle when the product reaches the end

Why We do What we do?

Nearly 100% of Textiles are recyclable, period!

We believe our products can do so much more than just piling up in landfills. They can be used for making new products, new textiles, new resources, or even energy, the possibilities are endless, therefore we maintain ownership over our clothing and take care of how it should be disposed of.

We are there with our babies till the end!

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